iLike Growing Quickly, Still Massively Trailing

Michael Arrington

J. Michael Arrington (born March 13, 1970 in Huntington Beach, California) is a serial entrepreneur and the founder of TechCrunch, a blog covering startups and technology news. Arrington attended Claremont McKenna College (BA Economics, 1992) and Stanford Law School (JD, 1995) and practiced as a corporate and securities lawyer at two law firms: O’Melveny & Myers and Wilson Sonsini Goodrich... → Learn More

Tuesday, February 27th, 2007

Later today music social network iLike will report that they’ve reached half a million registered users in the first four months since launching. What won’t be disclosed, but I’m hearing from insiders, is that around 20,000 new users are joining daily.

The company, along with MOG, will present at the Digital Music Forum East conference in New York tomorrow. Together the two companies are America’s best answer to the viral machine, which sees 15 million unique visitors per month and dominates the social music space. is headquartered in London.

The backbone of all three companies (iLike, MOG and is the gathering of meta data on users listening habits – all three have software that monitors what users listen to – and then integrating that data into their respective social networks. When I met with the executive team last week in London, they told me they’ve collected over 6 billion pieces of user data to date, which they call “scrobbels” (they are gathering something like 175 new scrobbels per second). is the MySpace of the music based social networks.

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